I recently had the chance to create the visual identity for Twitch streamer satan_the_muffin.
I started off with a few traditionally drawn concepts when brainstorming icon ideas. The first image was hand-drawn before being vectored. I further refined the image by adding color and simplifying. Since the icon was going to be small, I knew it was important to create something that was easily recognizable and wouldn’t lose detail when scaled down.
After getting some ideas down to show, I further discussed the future content of satan_the_muffin’s Twitch streams. He explained that he was mostly interested in indie games and a big fan of the game Runescape. I decided that pixel art would be the best fit given this information. This was my first time making pixel art which was a fun challenge. I took my watercolor image and pulled out the main elements to use as a base for my pixel muffin.
I also created additional pixel wings to create a pixel animation for use during streams.
The final part of the visual identity was a page banner. I edited a free pixel font to round out the old school videogame concept.
Pabst Blue Ribbon held their annual PBR Art Contest which I was inspired to enter. I started off by writing down concepts and ideas that I thought of while researching about the company. Based on both their website and social media accounts, it was clear that PBR prides itself on being a drink associated with community. I decided to revisit an old art concept I had and give it an update. Here are some of my initial sketches and the first concept:
I eventually decided I wanted something more engaging so I made skateboarding the main focus. Here are the second set of sketches:
Over the summer, I was selected to be a graphic design volunteer for the Organization for Transformative Works (OTW) Communications department. The Communications team is the central information distribution arm of the OTW, responsible for distributing information to the general public, the media, fans, and other organizations. Communications is also responsible for posting content to the main OTW blog (tw.org), as well as cross-posting content from the OTW blog onto AO3, social media, and other OTW outlets.
As part of the volunteer committee, I was tasked with creating banners to be used on the main OTW blog site that adhered to company branding standards as well as file specifications. I was responsible for the creative direction of the banners and all illustration work was created on my own.
The typewriter illustration separately. Image was sketched out on paper before I used Illustrator to create a vector image.
Recently, I’ve wanted to get back into doing some vector illustrations and I was inspired to do a character illustration based on the indie horror game, “Sally Face“, created by PortableMoose. Going into this, I really worked on refining my sketch before taking things over to the digital realm. I also had time to record a bit of my process which was a lot of fun: https://youtu.be/OF8qUrjQjNs
Stereohype, a London based graphic art label and online boutique, held their annual button badge competition for a new series of designs to be added to their growing collection. These designs were inspired by my love of both lowbrow art and food. I created these illustrations with ink and watercolor. The bacon and egg skull became one of their new single button design winners.
Jerry’s Artarama needed artwork for a promotional giveaway that was being shared on the company’s Facebook page. The artwork needed to use the advertised canvas boards as well as adhere to company standards and showcase other featured products.
I created a painting for them to use as well as helped to ‘stage’ the photo. The painting was made using acrylic gouache on textured canvas board.
As of March 2019, This illustration was chosen as the second place winner for the Wake Technical Community College’s Northern Campus mural!
Wake Technical Community College’s North Campus was looking for submission’s for a mural to be hung in the student lounge. I chose to go with something that represented North Carolina so I went with a lighthouse. I wanted to emulate a sunset so I chose a warmer color palette. I also knew that I wanted to do a postcard design so I went with a font that was reminiscent of old postcards and added in a white border.
The Think Big project provided me with many ways to think outside of the box and push past my usual comfort zone. While I utilized Illustrator for much of the logo design process, I got to work with Photoshop Mock-Ups for the first time. The mock-ups provided me with a concrete way to see whether my design choices were sound or whether they needed some revision.
For the campaign, I decided it would be best to stick with online advertising as this is for an art and technology conference but I didn’t want to neglect traditional methods as it’s best to advertise using multiple channels. For this part of the assignment, I chose to use Instagram, Facebook, and a street level ad for my framework. These are the final products:
In addition to the advertisements, I also created merchandise that would be distributed at the conference. I thought pinback buttons would be the most useful as they’re easy to make and handout to attendees. I also thought of the idea of a freebie gift and decided the buttons would work well for that. Along with the buttons, I decided that t-shirts would also be a great way to promote the event, however, I thought using the logotype by itself was better than the full logo image. The third and last merchandise idea was posters that mirrored the street advertisements.
*I did also do some minor alterations to the logo, switching out the blue on the hand for the same tan color used on the paintbrush
Here is the finished logo for the Think Big Conference that I narrowed down out of the 40 sketch ideas. I made a refined sketch on dotted paper that I then scanned and worked on in Illustrator.
The Think Big Conference would cater to young teens and adults ages 16-30 who are interested in or in a creative field (art, music, photography, graphic design, etc). It would feature guest speakers who are making strides in their industries and new technology available for attendees to test. There would also be art workshops where attendees can learn techniques from screen-printing to computer editing techniques. The main goal of Think Big is to get people to embrace their creativity and learn how art and technology can be interdependent. I believe that the arts are seen as a dying field when, in actuality, plenty of the advancements in technology have come from those willing to think creatively.
Here are my current WIPs of some of the campaign adverts that would be utilized to promote the event. The first is a web ad created to be shared on social media sites such as Facebook and Instagram, the second is a large event flyer/poster design, and the third are pinback buttons that will be handed out as freebies to the first 100 attendees. Currently, these aren’t placed in situ, however, I have PSD mock-ups ready to use once these are completed.