Pabst Blue Ribbon held their annual PBR Art Contest which I was inspired to enter. I started off by writing down concepts and ideas that I thought of while researching about the company. Based on both their website and social media accounts, it was clear that PBR prides itself on being a drink associated with community. I decided to revisit an old art concept I had and give it an update. Here are some of my initial sketches and the first concept:
I eventually decided I wanted something more engaging so I made skateboarding the main focus. Here are the second set of sketches:
And the final can design:
