I recently had the chance to create the visual identity for Twitch streamer satan_the_muffin.
I started off with a few traditionally drawn concepts when brainstorming icon ideas. The first image was hand-drawn before being vectored. I further refined the image by adding color and simplifying. Since the icon was going to be small, I knew it was important to create something that was easily recognizable and wouldn’t lose detail when scaled down.
After getting some ideas down to show, I further discussed the future content of satan_the_muffin’s Twitch streams. He explained that he was mostly interested in indie games and a big fan of the game Runescape. I decided that pixel art would be the best fit given this information. This was my first time making pixel art which was a fun challenge. I took my watercolor image and pulled out the main elements to use as a base for my pixel muffin.
I also created additional pixel wings to create a pixel animation for use during streams.
The final part of the visual identity was a page banner. I edited a free pixel font to round out the old school videogame concept.