Recently, I’ve wanted to get back into doing some vector illustrations and I was inspired to do a character illustration based on the indie horror game, “Sally Face“, created by PortableMoose. Going into this, I really worked on refining my sketch before taking things over to the digital realm. I also had time to record a bit of my process which was a lot of fun: https://youtu.be/OF8qUrjQjNs
Stereohype, a London based graphic art label and online boutique, held their annual button badge competition for a new series of designs to be added to their growing collection. These designs were inspired by my love of both lowbrow art and food. I created these illustrations with ink and watercolor. The bacon and egg skull became one of their new single button design winners.
The Think Big project provided me with many ways to think outside of the box and push past my usual comfort zone. While I utilized Illustrator for much of the logo design process, I got to work with Photoshop Mock-Ups for the first time. The mock-ups provided me with a concrete way to see whether my design choices were sound or whether they needed some revision.
For the campaign, I decided it would be best to stick with online advertising as this is for an art and technology conference but I didn’t want to neglect traditional methods as it’s best to advertise using multiple channels. For this part of the assignment, I chose to use Instagram, Facebook, and a street level ad for my framework. These are the final products:
In addition to the advertisements, I also created merchandise that would be distributed at the conference. I thought pinback buttons would be the most useful as they’re easy to make and handout to attendees. I also thought of the idea of a freebie gift and decided the buttons would work well for that. Along with the buttons, I decided that t-shirts would also be a great way to promote the event, however, I thought using the logotype by itself was better than the full logo image. The third and last merchandise idea was posters that mirrored the street advertisements.
*I did also do some minor alterations to the logo, switching out the blue on the hand for the same tan color used on the paintbrush
There is no question that art and technology now coexist in a way that was unimaginable decades ago. For many, advancing technology was seen as something rooted in math and science and the creative fields were largely reduced to physical means. In 2018, it’s easy to see how technology has had a positive impact on many creative fields from art, to music, to photography.
Rather than replace the artist or limit one’s creative scope, technology has opened up options for artists that weren’t available before. As stated in the article, David Hockney was able to use the IPad Pro to create stunning images where, previously, he used oil paint. With emerging and new technology, artists are given the ability to try out new techniques and hone their skills for a new environment. I see art and technology as both ever-changing and both working interdependently will produce some amazing results.
These are my rough logo sketches and rough advertisement ideas for a fictional conference. What I did first was use the thesaurus to research synonyms for ‘think’ and ‘big’ since the words themselves are very broad. Some words that really stuck out to me were imagine, visualize, envision, tremendous, massive, and substantial. As I looked at those words, I really came up with the ideas that became the basis for the design ideas I created.
I’ve always been interested in how art can influence technology (and vice versa) so, to me, think big was a perfect idea for an art and technology conference. The conference would be a way to discuss ways that artists, musicians, photographers, etc. can use technology to broaden their ideas and how technology can improve and work with the arts.
My idea for advertisements include physical merch and more web banner ads since my portfolio currently features a lot of product labels and brochure ideas.