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Think Big : Completed Campaign

The Think Big project provided me with many ways to think outside of the box and push past my usual comfort zone. While I utilized Illustrator for much of the logo design process, I got to work with Photoshop Mock-Ups for the first time. The mock-ups provided me with a concrete way to see whether my design choices were sound or whether they needed some revision.

For the campaign, I decided it would be best to stick with online advertising as this is for an art and technology conference but I didn’t want to neglect traditional methods as it’s best to advertise using multiple channels. For this part of the assignment, I chose to use Instagram, Facebook, and a street level ad for my framework. These are the final products:

In addition to the advertisements, I also created merchandise that would be distributed at the conference.  I thought pinback buttons would be the most useful as they’re easy to make and handout to attendees. I also thought of the idea of a freebie gift and decided the buttons would work well for that. Along with the buttons, I decided that t-shirts would also be a great way to promote the event, however, I thought using the logotype by itself was better than the full logo image. The third and last merchandise idea was posters that mirrored the street advertisements.

*I did also do some minor alterations to the logo, switching out the blue on the hand for the same tan color used on the paintbrush

batts_logo

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Does Art Influence Technology?

I came across an interesting article, “The Impact of Technology on Art” on Artthou.co.uk (URL: http://www.artthou.co.uk/notes/technology-on-art) and it got me thinking about how much art and technology work together.

There is no question that art and technology now coexist in a way that was unimaginable decades ago. For many, advancing technology was seen as something rooted in math and science and the creative fields were largely reduced to physical means. In 2018, it’s easy to see how technology has had a positive impact on many creative fields from art, to music, to photography.

Rather than replace the artist or limit one’s creative scope, technology has opened up options for artists that weren’t available before. As stated in the article,  David Hockney was able to use the IPad Pro to create stunning images where, previously, he used oil paint. With emerging and new technology, artists are given the ability to try out new techniques and hone their skills for a new environment. I see art and technology as both ever-changing and both working interdependently will produce some amazing results.