I recently got the opportunity to help my mom design a logo for her new handmade jewelry and body butter business, Beads & Butter. I got to sit down with her and discuss her products, which are all-natural and created for relaxation and comfort. Her jewelry utilizes a variety of beads and stones which are utilized for their healing and restorative properties. Knowing the overall feel of her vision gave me a good direction to head in when creating a logo type.
I started with a few ideas, all of them a variation of a similar theme:
From here, after feedback, I was able to narrow down a single option and refine it further:
The logo will be utilized on all products as well as future business cards: