The Think Big project provided me with many ways to think outside of the box and push past my usual comfort zone. While I utilized Illustrator for much of the logo design process, I got to work with Photoshop Mock-Ups for the first time. The mock-ups provided me with a concrete way to see whether my design choices were sound or whether they needed some revision.
For the campaign, I decided it would be best to stick with online advertising as this is for an art and technology conference but I didn’t want to neglect traditional methods as it’s best to advertise using multiple channels. For this part of the assignment, I chose to use Instagram, Facebook, and a street level ad for my framework. These are the final products:
In addition to the advertisements, I also created merchandise that would be distributed at the conference. I thought pinback buttons would be the most useful as they’re easy to make and handout to attendees. I also thought of the idea of a freebie gift and decided the buttons would work well for that. Along with the buttons, I decided that t-shirts would also be a great way to promote the event, however, I thought using the logotype by itself was better than the full logo image. The third and last merchandise idea was posters that mirrored the street advertisements.
*I did also do some minor alterations to the logo, switching out the blue on the hand for the same tan color used on the paintbrush