Here is the finished logo for the Think Big Conference that I narrowed down out of the 40 sketch ideas. I made a refined sketch on dotted paper that I then scanned and worked on in Illustrator.
The Think Big Conference would cater to young teens and adults ages 16-30 who are interested in or in a creative field (art, music, photography, graphic design, etc). It would feature guest speakers who are making strides in their industries and new technology available for attendees to test. There would also be art workshops where attendees can learn techniques from screen-printing to computer editing techniques. The main goal of Think Big is to get people to embrace their creativity and learn how art and technology can be interdependent. I believe that the arts are seen as a dying field when, in actuality, plenty of the advancements in technology have come from those willing to think creatively.
Here are my current WIPs of some of the campaign adverts that would be utilized to promote the event. The first is a web ad created to be shared on social media sites such as Facebook and Instagram, the second is a large event flyer/poster design, and the third are pinback buttons that will be handed out as freebies to the first 100 attendees. Currently, these aren’t placed in situ, however, I have PSD mock-ups ready to use once these are completed.